Posts filed under 'MoMo Mumbai'
The December event of Mobile Monday Mumbai is on the topic “Opportunities in VAS for Rural India” and will be held on December 17th.
Thanks to Reliance Communications for sponsoring the event and supporting the community.
Topic:
Opportunities in VAS for Rural India
70% of India is rural. Considering low PC penetration and lower internet/broadband penetration, the mobile has the potential to emerge as the content and communication platform for rural India. What are the content, applications and use case scenarios that leverage the mobile phone to solve problems and create opportunities for the rural Indian population.
Agenda:
- Anil Pande, Head - Product Developement Management, Reliance Communications
- Suresh Shanmugam, National Head - Business Information Technology Solutions, Mahindra Finance
- Jay Jain, Director, Astute Technologies
- Dr Aditya Sood, Founder & CEO, Center for Knowledge Societies
- Group Discussion
- Dinner
When:
Monday, 17th December
6.30pm - 9.30pm
Where:
Plateau Hall
Club Peninsula,
Peninsula Corporate Park,
GR Kadam Marg,
Lower Parel,
Mumbai - 400 013.
Click here to register.
Sponsors:
December 12th, 2007
The November event of Mobile Monday Mumbai is on the topic “Mobile Advergaming” and will be held on 26th November.
Thanks to Jumpgames for sponsoring the event and supporting the community.
Agenda:
- Presentation by Salil Bhargava, CEO, Jumpgames
- Panel Discussion
- Group Discussion
- Dinner
When:
Monday, 26th November
6.30pm - 9.30pm
Where:
Plateau Hall
Club Peninsula,
Peninsula Corporate Park,
Lower Parel.
Sponsors:
Click here to Register.
November 18th, 2007
The October event of Mobile Monday Mumbai was held around the topic “Permission Marketing Opportunities on Mobile“. More than 100 mobile industry folks from Mumbai, Delhi, Bangalore and Pune participated in the panel and group discussion.
Although still in its infancy, the mobile permission marketing ecosystem is coming together in India. The event saw participants from various constituents of the mobile marketing ecosystem like publishers with pull, push and user-generated inventory, small and big advertisers, intermediaries like ad agencies and ad networks as well as the operators.
Panelists included SMS publishers, which are the equivalent in the mobile world to online publishers i.e. internet websites:
Rajesh Jain of MyTodaySMS.com - a SMS content channels service which is an example of push SMS inventory for ads.
Ajay Vaishnavi of 58888 - a request-reply service which has pull SMS inventory for advertisers.
Sanyog Jain of 160by2.com - a free SMS service, which provides half of SMS as ad space to advertisers.
Vinod Thadani of GroupM takled about the need for SMS publishers to collect profiles of their users so that greater targetting of ads can be provided to advertisers. There was discussion on pricing of SMS ads and how an ads-auction system similar to Google AdSense can create value for publishers and advertisers.
Rajesh Jain presented his ideas around SMS advertising and defined permission as “user in control” of the opt-in/opt-out as well as the mode and time of delivery. He also talked about how companies can use “Invertising” (invited-advertising), in which users choose to receive brand communication as content.
Some of things which are still work-in-progress include whether pay-per-response or pay-per-impression pricing will rule, DNC is still a black-box and not much is known about its impact on permission based SMS advertising, and the key issue of the value add done by operators in SMS advertising. The event concluded with acknowledgment of the potential of SMS advertising, the early adoption of the medium by mainstream advertisers and the need for industry innovators to work together and shape the fledgling mobile permission marketing ecosystem.
November 12th, 2007
The October event of Mobile Monday Mumbai is on the topic “Permission Marketing Opportunities on Mobile” and will be held on October 29th.
Thanks to Netcore Solutions for sponsoring the event and supporting the community.
Topic:
Permission Marketing Opportunities on Mobile
With proliferation of mobile phones, it has become the medium of choice for marketers to reach consumers directly. But the mobile is a highly personal and intrusive device. Therefore, permission marketing becomes a necessity when using this medium. Regulatory measures like the DNC serve to enforce the permission marketing ideals. In recent times, the mobile permission marketing ecosystem is coming together in India. There are various constituents of this ecosystem like publishers with pull or push based inventory, small and big advertisers, intermediaries like ad agencies and ad networks as well as the operators.
Agenda:
- Panel Discussion
-
- Rajesh Jain, MD, Netcore Solutions
- Ajay Vaishnavi, Director - Telecom, Indiatimes.com
- Vinod Thadani, Senior Director, GroupM Interaction
- Naveen Tewari, CEO, mKhoj.com
- Sanyog Jain, COO, 160by2.com
- Priya Gupta, CEO, SpotOn - Ad Network
- VeerChand Bothra, VP - Mobility Sales, Netcore Solutions (Moderator)
- Group Discussion
- Dinner
When:
Monday, 29th October
6.30pm - 9.30pm
Where:
Plateau Hall
Club Peninsula,
Peninsula Corporate Park,
GR Kadam Marg,
Lower Parel,
Mumbai - 400 013.
Sponsors:
Click here to register.
October 23rd, 2007
The September event of Mobile Monday Mumbai will be held on 17th September.
Thanks to Mobicore Technologies for sponsoring the event and supporting the community.
Topic:
Mobile content infrastructure and platform
Agenda:
- Ruchit Surati, Mobicore Technologies
- Jagdish Purohit, Mobile Dhamaal
- Amit Doshi, Webodrome
- Nahush Bhatt, Gate2info.Net Technologies
- Pranav Sayta, Gate2info.Net Technologies
- Group Discussions
- Dinner
When:
Monday, 17th September
7.00pm - 9.30pm
Where:
Plateau Hall
Club Peninsula,
Peninsula Corporate Park,
GR Kadam Marg,
Lower Parel,
Mumbai - 400 013.
Sponsors:
Click here to Register.
September 11th, 2007
The August event of Mobile Monday Mumbai is on the topic “Location Based Services” and will be held on 27th August.
Thanks to Qualcomm for sponsoring the event and supporting the community.
Topic:
Location Based Services
- What are the trends in Location Based Services globally?
- Relevance of Location Based Services for India
- Location Based Services and mobile advertising
Agenda:
- Panel Discussion
-
- Rakesh Godhwani, Manager Content & Services, Qualcomm (Moderator)
- Gopal Krishnan, Founder, Mobile2Win
- Geetanjali Deeghe, Sr Manager - VAS, Tata Teleservices
- Rohit Kapoor, Sr Manager - Business Development, Qualcomm
- Amit Balani, Head - India Carrier Support Group, LG Soft India
- Group Discussion
- Dinner
When:
Monday, 27th August
6.30pm - 9.30pm
Where:
Plateau Hall
Club Peninsula,
Peninsula Corporate Park,
GR Kadam Marg,
Lower Parel,
Mumbai - 400 013.
Sponsors:
Click here to register.
August 16th, 2007
The July event of Mobile Monday Mumbai is on the topic “Mobile Advertising” and will be held on July 16th.
Thanks to GroupM for sponsoring the event and supporting the community.
Topic:
Mobile Advertising
- Is mobile advertising required by brands and how can it be taken to the next level.
- What do the brands expect this medium to deliver & would they invest if they can target the right customer.
- What are the factors influencing / hindering mobile advertising.
- Do we have the right infrastructure & ecosystem for mobile advertising to flourish?
- Operator’s perspective on new technologies / infrastructure which would be beneficial for mobile advertising.
Agenda:
- Panel Discussion
-
- Rajesh Jain, MD, Netcore Solutions (Moderator)
- Vikram Sakhuja, COO, Groupm
- Harit Nagpal, Marketing Director, Hutch
- Pankaj Sethi, President - VAS, Tata Tele
- Arvind Rao, CEO, On Mobile
Rahul Welde, GM Media, Hindustan Unilever- Anil Pande, Head - Product Development, Reliance Communications
- Group Discussion
- Dinner
When:
Monday, 16th July
7.00pm - 9.30pm
Where:
Grapeviine
Peninsula Corporate Park,
Club Peninsula,
Ganpat Rao Kadam Marg,
Lower Parel,
Mumbai - 400 013.
Sponsors:
Click here to register.
July 4th, 2007
Inviting the mobile developer community for the June event of Mobile Monday Mumbai hosted by Reliance Communicatons.
So far the events of Mobile Monday Mumbai had business-centric themes. Thanks to the support of Reliance Communications we will be hosting a mobile developer centric event for the first time.
Added attraction this time will be a 15 min guided tour of the famed (NASA like) Reliance National Network Operating Centre. Also, have heard great things about the venue and food 
Reliance has been kind to arrange a vehicle for transport to and fro from Sena Bhawan, Dadar to the conference venue. Seats will be booked on a first-come-first-serve basis. You can state your preference while registering.
Topic:
Emerging Trends in Mobile Application Development
Agenda:
- Visit to NNOC (Optional)
- Anil Pande, Head - Product Developement Management,
Application Solutions and Content Group, Reliance Communications
- Speaker 2 (Yet to be confirmed)
- Panel Discussion
- Group discussion
- Poolside Dinner
When:
Monday, 4th June, 2007
5.30 pm - 7.30pm
Those interested in visiting the NNOC will need to arrive by 4:30pm.
Where:
Hermitage Lakeside Guest House
Gate No. 02,
Dhirubhai Ambani Knowledge City,
Opp. KoperKhairne Railway Station,
Navi Mumbai - 400710.
Click here to see a photo of the venue!
Sponsors:
Click here to register.
May 25th, 2007
The May event of Mobile Monday Mumbai will take place on May 7th.
Big thanks to Geodesic for sponsoring the event and supporting the Mobile Monday community.
Topic:
Mobile Messaging Futures
Mobile messaging is an integral part of the mobile industry and contributes significantly to the total mobile service revenues of almost every network operator on the planet. The Indian market, already large SMS P2P and P2A market, is poised to witness significant growth in new mobile messaging services; MMS, Email and Instant Messaging. What are the factors driving this growth? What are the challenges and opportunities the Industry faces? Will the consumer stand to gain in the end?
Agenda:
- Atul Chitnis, Senior Vice President, Geodesic
- Panel Discussion
- Group Discussions
- Networking Dinner
When:
Monday, 7th May, 2007
6.30 pm - 9.00 pm
Where:
MIG Cricket Club
M.I.G Colony,
Near Western Express Highway,
Bandra – East,
Mumbai.
Phone: 26457108/56047108
Sponsors:
Admission to the event is free for mobile industry professionals and enthusiasts. But seats are limited and admission is strictly for confirmed registered participants only.
Click here to register for the event.
May 3rd, 2007
The April event of Mobile Monday Mumbai will take place on April 9th.
Big thanks to BuzzCity for sponsoring the event and supporting the Mobile Monday community.
Topic:
Interactive marketing opportunities on mobile internet
Agenda:
- Dr. Lai Kok Fung, CEO, BuzzCity
- Mr. Swaminathan, EVP, Contract Advertising
- Panel Discussion
- Open Discussions
- Networking Dinner
When:
Monday, 9th April, 2007
6.00 pm - 9.00 pm
Where:
The Plateau Hall,
Peninsula Club,
Peninsula Corporate Park,
Lower Parel West,
Mumbai.
[Directions] - How to reach here.
Sponsors:
Admission to the event is free for mobile industry professionals and enthusiasts. But seats are limited and admission is strictly for confirmed registered participants only.
Click here to register for the event.
The nearest train stations are Lower Parel (Western Line, about 10 mins walk) and Currey Road (Central Line, about 20 mins walk).
If you are coming from Mahalaxmi Station, take Senapati Bapat Marg (Tulsi Pipe Road), you will pass Phoenix Mills on the left. Do not take the flyover. Keep going staight next to the flyover (below), and at the 4-way intersection (there is a traffic light), make a left, and then an immediate right into Peninsula Corporate Park.
From Worli Naka, make a left onto Ganpat Rao Kadam Marg, go past Shriram Mills. We are ahead of A-Z Industrial estate towards the intersection with Senapati Bapat Marg (Tulsi Pipe Road). You will see an entrance on the left for Peninsula Corporate Park.
From Dadar (Western railway) station side, if you are coming on Senapati Bapat Marg (Tulsi Pipe Road), don’t take the flyover which starts at Kamala Mills. Go below it, and make a right at the next junction. This is Ganpat Rao Kadam Marg. Make a right into Peninsula Corporate Park.
In the complex, come to Peninsula Club and head towards The Plateau Hall.
March 31st, 2007
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