MoMo January - Opportunities in Proximity Marketing through Bluetooth
January 17th, 2008
The January event of Mobile Monday Mumbai is on the topic “Opportunities in Proximity Marketing through Bluetooth” and will be held on January 21st, 2008.
Thanks to TELiBrahma for sponsoring the event and supporting the community.
Opportunities in Proximity Marketing through Bluetooth
Bluetooth Marketing is a way of allowing users to interact with an advertising panel or kiosk with their mobile phones to receive advertising content associated with a place or product or promotional content such as video clips, music, vouchers and coupons on their mobile phones in the vicinity of the display.
- Suresh Narasimha, CEO, TELiBrahma
- Rohinton Maloo, Director, TELiBrahma
- Group Discussion
Monday, 21st January
6.30pm - 9.30pm
Peninsula Corporate Park,
GR Kadam Marg,
Mumbai - 400 013.
Click here to register.
Entry Filed under: MoMo Mumbai
3 Comments Add your own
1. Marketing Articles | April 23rd, 2008 at 7:25 am
I wish I made it to this event. I have a lot of question that’s bugging in my mind about bluetooth marketing. One is, is this really uses bluetooth technology which has only 10-100 meters radius of connectivity? What marketing can you achieve to that?
2. DAve | August 21st, 2008 at 7:36 pm
The bluetooth (proximity) marketing uses the bluetooth stadar which allows up to 100mts distance. Many factors such as remote device strength, osbtacles, etc can reduce this range.
I have just been using AreaBluetooth Light and I’ve had a overall good impression about the software. I´m using the demo vesion but considering to buy the $99 license.
For more info their site is http://www.areabluetooth.com/en/
3. Mobile Monday India MoMo &hellip | June 20th, 2009 at 12:51 am
[…] Mobile Monday India MoMo January Opportunities in Proximity Posted by root 3 days ago (https://mobilemonday.in) Bluetooth marketing is a way of allowing users to interact with an advertising panel or kiosk with their mobile leave a comment name required email required hidden url comment icons by kevin potts powered by wordpress Discuss | Bury | News | Mobile Monday India MoMo January Opportunities in Proximity […]
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