[Mobile Monday Hyderabad] {Spam?} Mobile advertising: How to track it?

Thu May 24 12:17:41 IST 2007

In that case the USP of SMS is lost where it is positioned to reach
your most personalized tool - Mobile phone of a person and  is targeted at
the eyeballs of that particular person.

The medium of Newspaper or Hoarding is different as it is not directed at
single person where newpaper is not viewed for single purpose its viewed for
different reasons  and Hoarding is in Public space where your roving eye
catches it whereas the SMS intervenes into your personal space where you
have the freedom to view it or delete it.

Regards,
Srikanth

On 5/24/07, Yaswanth Narvaneni yaswanth at gmail.com> wrote:
>
> Its similar to:
>
> I have put a hoarding in Banjara Hills area, I am paying 3.5 lakhs per
> month. How do I know that the users are seeing it and not ignoring it?
> Same applies to print ads. But even till today print ads is the major
> area most of the ad revenue goes to.
>
> So if you see, traditionally advertisers depend on trust.
>
> I have not answered the question 'How will the advertiser know that
> the ad has been sent?'
>
> There can be delivery report for every ad we send. But the delivery
> report does not include the original SMS, so there is no way to know
> how if the ad sent was advertisers or not.
>
> This is one reason most of these guys are facing problems convincing
> the ad agencies. Secondly, these guys can put a coupon code that the
> user can come back with and only the advertisers pay the mobile ad
> company more or less on the lines of Cost per Acquistion.
>
> Even on Internet how does the advertiser track that the Ad is being
> clicked by the user and the user clicks or not being fudged?
>
> So it mainly depends on 'Trust'. Thats the only credible answer I can
> think of.
>
> Any one has a better solution to it?
>
> Yaswanth
>
> On 5/24/07, Srikanth Soma srikanth.soma at gmail.com> wrote:
> >
> > Yes I totally agree with Vamsi.
> >
> > How do we track the incoming SMS's that are viewed by the subscriber
> when we
> > hav spam filters like SMS managers where we can block incoming SMS
> messages
> > from a defined phone number, from a defined prefix number and even
> messages
> > that contain a defined phrase.
> >
> > If Subscriber can gets paid for just receving it and not taking any
> action
> > then the whole purpose of the SMS as tool for Advertising looses it
> sheen of
> > reaching customer anywhere anytime.
> >
> > Regards,
> > Srikanth
> >
> >
> >
> > On 5/24/07, Vamsi Krishna Vutukuru vamsikv at yahoo.co.uk> wrote:
> > >
> > > Guys,
> > >
> > > Things have been extremely quiet on the MoMo front. Here is a topic
> that
> > hopefully get some juices flowing.
> > >
> > > I have been thinking lately about the mobile advertising market in
> India
> > (and elsewhere) and one question is nagging me. There are lot of firms
> > building these advertising networks (tonic systems has done that in US)
> or
> > building a user base ( mginger.com) through which you can send targeted
> SMS
> > ads. My question is what is the revenue model and how do advertisers
> track
> > their ads?
> > >
> > > 1. For example if I send an SMS ad of Vendor A to user B, how does the
> > vendor track this? How does (or can ) the vendor know that a. I have
> sent
> > the SMS b.the user has seen the SMS or deleted it without opening c. The
> > user has acted "positively" on receiving the SMS
> > >
> > > For internet ads its fairly simple. Since the major revenue model is
> > "Click-through", Vendors know that the user has come to the vendor site
> from
> > Google/Yahoo etc. The vendors can directly track how many click throughs
> > have actually happened and pay the ad network accordingly.
> > >
> > > What is the analogous mechanism for SMS ads? What are the revenue
> models
> > for the ad networks?
> > >
> > > regards,
> > > Vamsi.
> > >
> > >
> > > I'm Racing to Educate! Please check out my Marathon page :
> > http://www.ashanet.org/nycnj/events/2004/hoh/runners/vamsi_story.html
> > >
> > >
> > > ________________________________
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> download
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> > >
> > >
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> > >
> >
> >
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> >
>
>
> --
> Yaswanth Narvaneni
> Phone: +91-9849129651
> Email: yaswanth at gmail.com
> yaswanth_narvaneni at yahoo.com
> ny at mslgaming.com
>
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