[MoMoBangalore] Bulk SMS providers in India -- what is the real mystery?

Gautam Saha
Wed Sep 3 02:41:23 IST 2008

Hey -K,

You are very right in anticipating that there are very few 'backend' people
having direct interaction with operators SMSCs.

The reason behind this is not a techincal but business decision I feel.It
does not take much to implement a server interpreting/talking to an
SMSC.There are already opensource stacks like Kannel available for such
routines.To maintain a server and give quality service would not only
require good technical support team and infrastructure but also good and
expensive admin services.

All these put together,the cost scales to considerable number.Also,bulk SMS
service is a high volume but low profit service,hence it becomes too much
for too less.

Anymore input/arguments are welcome.

Gautam Saha
"Mobilizing Internet"...

On Mon, Aug 4, 2008 at 10:07 PM, kpowerinfinity kpowerinfinity at gmail.com>wrote:

> I have been looking at Bulk SMS providers in India and the whole area seems
> quite interesting. A simple google search yields umpteen number of results (
> http://www.google.co.in/search?q=bulk+sms&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a),
> and I can very well imagine there is one company who is reselling this to
> lots of other companies since I called up a bunch of them and they didn't
> seem like people who would have knowledge of the SMPP protocol enough to
> write an app that talks to say an Airtel.
> I was wondering what it really takes to talk to the Airtel/Vodafone gateway
> directly for sending and receiving SMS (not that I want to do, but just
> curious). Personally, I would be very happy to use any of the bulk SMS
> providers for my purpose since they let you change the FROM name in the SMS
> to whatever you specify -- but given that there are just so many of them, I
> am wondering what the real deal is -- I am sure it will make for an
> interesting story and guess somebody in OCC/Barcamp/Momo lists would
> definitely know.
> Some questions:
> - Who is (are?) the top level resellers who are providing the technology
> back-end to all thse small mushrooming players (it definitely is a good
> business model) ?
> - What does it take to get a direct reseller account with national level
> telecom providers ?
> - Somebody has really smartly written the software that can be used by all
> these resellers, my hats off to that person for a perfect marketing plan ;-)
> Cheers, -k
> --
> http://kpowerinfinity.blogspot.com
> http://kpowerinfinity.wordpress.com
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